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In this post, we will discuss the newest trends in social marketing. In the previous post, we investigated the effectiveness of the most popular social media (Facebook, Twitter, Instagram, and LinkedIn). However, to get the highest outcomes from the Millennials & Generation Z (the main coworking spaces’ audience) it is important to use trending social platforms.


Snapchat is a disappearing photo-sharing platform with more than 210 million daily users.. Moreover, it holds a leading position among millennials that turned the platform into a very effective tool to promote coworking space. It requires a real-time stream and someone in coworking space who will show others what is happening inside your coworking space right now. Your followers will see your coworking space personality when they will watch your Story on Snapchat.

Another fantastic benefit of Snapchat for coworking spaces is Geofilters. Geofilters can be used not only for the promotion of the coworking space location but for the effective advertisement for different events that will be hosted by your coworking space.

Overall, the Sumpto study showed that 67% of Snapchat users want to receive promotion and discount from the brands and 58% of Snapchat users are ready to buy or to learn more about the new brands if they have a coupon from the brand that was sent via Snapchat. Thus, the active use of Snapchat will help to find new target audience, while the competition is still low in this sphere. Use Snapchat strategically and keep your eyes open for moments happening day by day that you can capitalize on for your business– moments that make people wish they were there, make them laugh, or make them see your brand in a new way .


TikTok is a video app where users create vertical videos (with music, different filters, and other features) that typically run 15 seconds before looping to restart. It is a popular Chinese social media that became very popular among the Western audience. Nowadays, TikTok has around 800 million active users worldwide. For a large part of Millennials & Gen Z’ers, the daily use of TikTok became a kind of new subculture. Thus, TikTok can be a very effective tool for coworking space promotion.

To organize a successful marketing campaign, remember that TikTok is a place for authentic entertainment, humor, and fun. So, do not be afraid to experiment with trends, to follow popular hashtags and to act silly and playful, and show another side of your coworking space. TikTok is the only social media platform where your unique brand story may become viral with thousands of hundreds of views within the day. Thus, use TikTok platform to promote your coworking space and start to get new followers ASAP.

Also, we invite you to join Bworking coworking space community (Lisboa coworking). We are not just a coworking space that gives you a fully-equipped workplace or private office (escritório privado). We have the necessary experience and knowledge to boost your business and to provide the service you expect from us.

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