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Marketing Ideas for Coworking Spaces

In this article, we will discuss the most popular social media platforms for the promotion of coworking spaces. The social media landscape changes very quickly and it is important to follow the newest trends there.


This social media is still the most popular in the world. The total number of monthly active users is 2.50 billion that gives outstanding opportunities for business promotion. Moreover, according to the Sprout Social 2019 Report, 89% of marketers use Facebook in their brand marketing efforts. Also, remember that live video is becoming a vital tool for social marketers, and 42% of them have already developed a strategy for Facebook Live. Thus, it is crucial to create, promote and post regularly on own Facebook page to get the highest outcomes from the most popular social media. Please, join our Bworking coworking space Facebook group to be aware of the latest news, events, promotion in the Bworking coworking space in Lisbon (Lisboa coworking). 


Nowadays, Instagram is one of the fastest-growing social networking platforms. With over 1 billion monthly active users it holds a leading position among the most popular social media. With the right marketing strategy on Instagram, it is possible to find new followers without large investments in the marketing campaign. Moreover, it is highly recommended to use Instagram Influencer promotion. If you choose the right blogger from your sphere and region, your coworking space promotion will be visible for thousands of potential clients. Surveys show that 78% of marketers say that Instagram posts are the most effective content format for influencer marketing, while 73% say the same about Instagram Stories. Also, similarly to Facebook, video seems to perform much better on the platform, seeing 49% higher interactions than image posts. Please, follow our Instagram page, where you can read information about our past and future events, to read about the coworking space sphere and its main values.


Twitter is a good variant for coworking space promotion too. Twitter boasts 330 million monthly active users and almost 145 million, use the service on a daily basis. Statistics show that people 26% more likely to view ads on Twitter platform than on any other leading platform. Thus, your Twitter campaign can be very effective there. However, remember about the right targeting to find your audience there. You can follow Bworking coworking Twitter page to be aware of Bworking discounts and promotions, future events, and to know better Bworking coworking space advantages and benefits.


Finally, LinkedIn is the largest professional network that has its unique marketing benefits for the coworking spaces. LinkedIn has over 303 million monthly active users. Most of these users are senior-level influencers and people in decision-making positions. Moreover, LinkedIn has proven to be an effective platform for lead generation and customer acquisition. In fact, it is 277% more effective than Facebook in generating leads. We have already discussed the benefits of co-working spaces for the companies and LinkedIn is the most ideal variant for the B2B marketing campaigns. Thus, launch your marketing campaign on LinkedIn “to catch a big fish” there. Also, you can follow our LinkedIn page to know more about our staff and coworking space.

Overall, we invite you to join Bworking coworking space (coworking Lisboa) and to be a part of our large community. We are ready to help you to grow your business.

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